Post by account_disabled on Feb 13, 2024 5:15:52 GMT
All this information is indicated first in the campaign name for ease of navigation in the advertising account, and then in the UTM tag for reporting. Marketers try to shorten designations as much as possible when generating UTM tags so that the maximum amount of information can be added to the link. The result is a campaign name that is understandable only to the person who added it to the tag. When compiling reports, there is not enough time to decipher these symbols.
Which is why managers cannot interpret the abbreviations on Costa Rica Email List dashboards, and the decision-making process is delayed. If work with UTM tags is standardized, then the tag will be easy to decipher, and the data will be aggregated to estimate the cost of a lead and search for hypotheses for reducing it. Solutions for standardizing UTM tags Standardization of tagging helps speed up reporting collection, optimize advertising campaigns and build work with end-to-end analytics.
You can standardize tagging in different ways: write an internal document with rules, create your own tagging database in tables (Google, Excel) or use UTM generators. Regulations To organize work with tagging, many companies write regulations. These are documents that describe how UTM tags should look like for advertising campaigns in different systems. Those. for Yandex, Google, social networks, and mailings is specified separately.
Which is why managers cannot interpret the abbreviations on Costa Rica Email List dashboards, and the decision-making process is delayed. If work with UTM tags is standardized, then the tag will be easy to decipher, and the data will be aggregated to estimate the cost of a lead and search for hypotheses for reducing it. Solutions for standardizing UTM tags Standardization of tagging helps speed up reporting collection, optimize advertising campaigns and build work with end-to-end analytics.
You can standardize tagging in different ways: write an internal document with rules, create your own tagging database in tables (Google, Excel) or use UTM generators. Regulations To organize work with tagging, many companies write regulations. These are documents that describe how UTM tags should look like for advertising campaigns in different systems. Those. for Yandex, Google, social networks, and mailings is specified separately.