Post by account_disabled on Feb 27, 2024 9:23:30 GMT
Last March 22nd we found ourselves reading an article on the Instagram blog celebrating a new milestone achieved by the social network: 1 million active advertisers per month . You got it right: “1 million advertisers”. Just think that if these entrepreneurs/companies all lived in the same place, it would be a metropolis. In the common sense, in fact, a metropolis is a city with at least one million inhabitants. But let's get back to us, if the social network, still considered by many to be a "game for teenagers" , reaches such high peaks, it means that there are many reasons that push a company to open a profile on Instagram . So let's see what advantages the photography social network can offer to a brand. Instagram: a showcase for companies Before talking about the reasons why a brand should integrate Instagram into its communication strategy, it is necessary to make it clear that the potential of this social network must be found in two main factors: the effectiveness of visual communication, whereby images, being more immediate and engaging, produce a communication that we could define as direct and which often manages to explain what might not reach the consumer through texts. The relationship possibilities that social media makes available to users.
The habit of sharing and talking about one's experiences on social media Panama mobile number list means that a spontaneous story ( visual storytelling ) is created, made up of images, which has consumer -proof persuasive capabilities . The latter, among other things, has recently redefined its role from passive subject to active user and participant in the process of creating the value of products/services. 5 reasons why a brand should open an Instagram profile instagram fittea Image source: instagram.com/fittea/ According to what the social network's blog says, over 400 million people use Instagram every day and of these 80% follow a company. This already seems like a good reason to open a business profile on Instagram. Let's see why the platform can be considered an important virtual showcase to exploit. 1.The company gains visibility Let's think back to what we were saying about visual storytelling, on Instagram, users are led to talk about their purchasing experiences, in an almost natural way, and this happens independently of the presence of the brands on the social network, as the Instagram authors claim . Communicate effectively with images . At this point it's a bit like doing 2+2: when interesting conversations are created around a product , the company that produces it gains visibility, and more.
What is not clear? 2. The numbers speak: he is "the king of social engagement" Considering the numbers regarding the use of social media by consumers and the influence that these tools have on purchasing experiences, it goes without saying that many companies not present on Instagram risk not being considered or even forgotten. Especially if the potential consumer is very young. Forrester already defined it as "the king of engagement on social media" in 2014 , claiming that the social network was able to guarantee brands 58 times more engagement per user than Facebook, and 120 times more than Twitter. Currently, 8 million companies use business profiles on Instagram and, according to the Instagram blog, in the last period more than 120 million Instagrammers have visited websites, asked for directions, called, sent emails or direct messages to find out more about a company. 3. Nurture a good online reputation instagram posts Image source: instagram.com/laurenmagenta/ Users share images of the products they wish to purchase on Instagram both before and after using them, asking for suggestions, opinions and subsequently expressing an opinion on the purchasing experience. In these contexts, a sort of word of mouth is created , a phenomenon called word of mouth , which can benefit the company by fueling its brand reputation . The company is therefore faced with a tool that allows it to control this phenomenon.
The habit of sharing and talking about one's experiences on social media Panama mobile number list means that a spontaneous story ( visual storytelling ) is created, made up of images, which has consumer -proof persuasive capabilities . The latter, among other things, has recently redefined its role from passive subject to active user and participant in the process of creating the value of products/services. 5 reasons why a brand should open an Instagram profile instagram fittea Image source: instagram.com/fittea/ According to what the social network's blog says, over 400 million people use Instagram every day and of these 80% follow a company. This already seems like a good reason to open a business profile on Instagram. Let's see why the platform can be considered an important virtual showcase to exploit. 1.The company gains visibility Let's think back to what we were saying about visual storytelling, on Instagram, users are led to talk about their purchasing experiences, in an almost natural way, and this happens independently of the presence of the brands on the social network, as the Instagram authors claim . Communicate effectively with images . At this point it's a bit like doing 2+2: when interesting conversations are created around a product , the company that produces it gains visibility, and more.
What is not clear? 2. The numbers speak: he is "the king of social engagement" Considering the numbers regarding the use of social media by consumers and the influence that these tools have on purchasing experiences, it goes without saying that many companies not present on Instagram risk not being considered or even forgotten. Especially if the potential consumer is very young. Forrester already defined it as "the king of engagement on social media" in 2014 , claiming that the social network was able to guarantee brands 58 times more engagement per user than Facebook, and 120 times more than Twitter. Currently, 8 million companies use business profiles on Instagram and, according to the Instagram blog, in the last period more than 120 million Instagrammers have visited websites, asked for directions, called, sent emails or direct messages to find out more about a company. 3. Nurture a good online reputation instagram posts Image source: instagram.com/laurenmagenta/ Users share images of the products they wish to purchase on Instagram both before and after using them, asking for suggestions, opinions and subsequently expressing an opinion on the purchasing experience. In these contexts, a sort of word of mouth is created , a phenomenon called word of mouth , which can benefit the company by fueling its brand reputation . The company is therefore faced with a tool that allows it to control this phenomenon.