Post by parvej64 on Oct 22, 2023 5:46:51 GMT
Express delivery (less than or even hours) will be one of the main trends in e-commerce this year. It is worth emphasizing that customers may also be interested in non-standard delivery options. A good example is the British startup Hello Done. It is a conversational AI platform that, among others, allows users to request custom delivery. For example, a customer can enter in the system that " the courier left the parcel in the garden in a gray basket ." Geolocation Geolocation will play a big role in the omnichannel model.
Thanks to geolocation data, you can "track" where your customers are. This is useful, for example, for sending invitations to specific customers to visit a nearby store based on their location. In a similar way, you can also tailor your website photo retouching to a given customer based on their location. For example, a customer in Germany may see different products and their availability. Ethical and sustainable trade Nowadays, more and more customers want to buy products ethically. As consumers, we want to care about the environment and the ethical way of producing products. If you want to develop your e-business, it is worth showing that you approach trade ethically and care about our planet.
It is worth quoting a recent Deloitte report here : " Generation Z no longer forms opinions about a company solely on the basis of the quality of its products or services, but also on the basis of its ethics and pro-social activities. ”¹ And as another study cited by Forbes reports, “ nearly % of Gen X consumers said they would be willing to spend an extra or more on sustainable products, compared to just over two years ago. ”² Today this change is clearly visible. Voice commerce Again, it's all about convenience. This technology uses AI and NLP to interpret customer commands. For example, if a customer says: " I want to buy a new laptop ", the voice assistant will immediately redirect him to the specific product page. In a more advanced version
Thanks to geolocation data, you can "track" where your customers are. This is useful, for example, for sending invitations to specific customers to visit a nearby store based on their location. In a similar way, you can also tailor your website photo retouching to a given customer based on their location. For example, a customer in Germany may see different products and their availability. Ethical and sustainable trade Nowadays, more and more customers want to buy products ethically. As consumers, we want to care about the environment and the ethical way of producing products. If you want to develop your e-business, it is worth showing that you approach trade ethically and care about our planet.
It is worth quoting a recent Deloitte report here : " Generation Z no longer forms opinions about a company solely on the basis of the quality of its products or services, but also on the basis of its ethics and pro-social activities. ”¹ And as another study cited by Forbes reports, “ nearly % of Gen X consumers said they would be willing to spend an extra or more on sustainable products, compared to just over two years ago. ”² Today this change is clearly visible. Voice commerce Again, it's all about convenience. This technology uses AI and NLP to interpret customer commands. For example, if a customer says: " I want to buy a new laptop ", the voice assistant will immediately redirect him to the specific product page. In a more advanced version