Post by ShapanMBSS on Nov 9, 2023 6:29:21 GMT
Precisely for these reasons, one would never have believed that beauty could break through online. And yet there are many other reasons to believe the opposite: from digital transformation to the affirmation of makeup artists on social media; from the growing power of bloggers, vloggers and beauty influencers, to the strong need of consumers for more and more digital experiences. This is another piece to add to be clear about how the sector is changing: the days of the cosmetics industry dominated by brands that peddle beauty standards through traditional press and TV ads are over for a while.
Today, new brands are being created at the speed of light, products are being redesigned from scratch, globalization and the growing diversity of customers are creating new needs, fueled without a doubt by technology. The Internet has become a vital channel for the beauty, cosmetics and wellness sector , because all people, and in particular those under 34, make online web designs and development service purchases more and more easily, even if for this category of products retail will always have its relevance. What does this entail? We certainly expect an increase in production costs for beauty brands, as they have to keep up with what consumers expect to receive. That is, beauty products that are socially and environmentally.
Aware and at the same time capable of incorporating technologies to have a fast, interactive and highly personal shopping experience. But this shouldn't scare us, because for every difficulty there is an opportunity. Let's talk about automation for example. Automation brings significant benefits to the company that implements it. It allows the company to optimize times and activities, thus achieving greater efficiency. But how can you exploit digital transformation to your advantage? The 100% Pure brand is an example of this. The organic cosmetics retailer leverages this technology to provide the consumer with a highly effective online experience.
Today, new brands are being created at the speed of light, products are being redesigned from scratch, globalization and the growing diversity of customers are creating new needs, fueled without a doubt by technology. The Internet has become a vital channel for the beauty, cosmetics and wellness sector , because all people, and in particular those under 34, make online web designs and development service purchases more and more easily, even if for this category of products retail will always have its relevance. What does this entail? We certainly expect an increase in production costs for beauty brands, as they have to keep up with what consumers expect to receive. That is, beauty products that are socially and environmentally.
Aware and at the same time capable of incorporating technologies to have a fast, interactive and highly personal shopping experience. But this shouldn't scare us, because for every difficulty there is an opportunity. Let's talk about automation for example. Automation brings significant benefits to the company that implements it. It allows the company to optimize times and activities, thus achieving greater efficiency. But how can you exploit digital transformation to your advantage? The 100% Pure brand is an example of this. The organic cosmetics retailer leverages this technology to provide the consumer with a highly effective online experience.